Archive for the ‘Keyword Tools’ Category

There are many discussions online surrounding how to complete effective keyword research for your SEO (search engine optimization) or SEM (search engine marketing) campaign online.

One blog post from searchengineguide.com stands out in the SERPs (search engine result pages) when you are looking for information on effective keyword research. The post is written by Lisa Barone and covers five main steps people should follow when planning their research.

The five steps covered are;

• Demolishing Misconceptions
• Creating the list and checking it twice
• Befriending the keyword research tool
• Finalizing your list
• Plan your Attack
• Rinse, Wash Repeat

More than anything, this list is a good example of the planning and research that is required to build a good keyword set ready for your SEO or SEM campaign.

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It is reasonably easy to find the source keywords in Google Analytics reports to help you understand what people are typing in to search engines to find your website.

Having a look at the source keywords will give you a better understanding of exactly what people are typing in to get to the content you have written and it will also help you to think about other keywords that you are not already targeting that you know you could be receiving traffic on.

First, login to your Google Analytics account. You will see the Dashboard displayed as the first page. Click the Traffic Sources navigation link on the right-hand menu and then the Keywords link.

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Searching for the right keyword to include in your marketing content becomes a whole lot easier when you have a couple of different products to compare results on and help you make your decision.

Reasonably new to the scene on keyword analysis tools is the latest from the benevolent giant that is Google called Google Insights for Search. While it’s still in its beta format (what isn’t from Google) it provides a significant improvement on the usability front compared to other keyword analysis tools.

While the tool is not particularly clear on the exact number of keyword searches that are being made on the phrases you’re looking at, the trending graphs give you a brilliant display on what’s hot and what’s not in comparison to each other.

If you’re looking for keyword analytics tools online as you’re developing your keyword list for your new website the best place to start is the Google Adwords Keyword Tool.

It’s incredibly useful for keyword research and will even give you a list of keywords from content on a specific web page.