Source Keywords in Google Analytics

It is reasonably easy to find the source keywords in Google Analytics reports to help you understand what people are typing in to search engines to find your website.

Having a look at the source keywords will give you a better understanding of exactly what people are typing in to get to the content you have written and it will also help you to think about other keywords that you are not already targeting that you know you could be receiving traffic on.

First, login to your Google Analytics account. You will see the Dashboard displayed as the first page. Click the Traffic Sources navigation link on the right-hand menu and then the Keywords link.

You will now see a traffic graph and list of source keywords that have been typed in to all search engines (e.g. Google, Bing & Yahoo plus many more) where the user has clicked through directly to your website after entering the term.

The main heading on the report will read something like “Search sent 50,000 total visits via 20,000 keywords”.

If you are running paid campaigns (e.g. on Google Adwords) you will have the option to click the “paid” keywords filter link underneath that main heading to show the source keywords in Google Analytics for paid search campaigns.

This entry was posted on Monday, July 20th, 2009 at 7:06 pm and is filed under Google Analytics, Keyword Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.