Effective Keyword Research
There are many discussions online surrounding how to complete effective keyword research for your SEO (search engine optimization) or SEM (search engine marketing) campaign online.
One blog post from searchengineguide.com stands out in the SERPs (search engine result pages) when you are looking for information on effective keyword research. The post is written by Lisa Barone and covers five main steps people should follow when planning their research.
The five steps covered are;
- Demolishing Misconceptions
- Creating the list and checking it twice
- Befriending the keyword research tool
- Finalizing your list
- Plan your Attack
- Rinse, Wash Repeat
More than anything, this list is a good example of the planning and research that is required to build a good keyword set ready for your SEO or SEM campaign.
As I have recently had described to me by a SEO professional;
If you’re not targeting the right keywords and phrases, then even the best rankings are of little value!
The hardest part of effective keyword research is making sure that you don’t spend too much time on it while still going deep enough into a topic that you have covered the major bases.
Good luck!
keyword analysis, keyword research